Having written media releases for industrial businesses for more than 10 years, Marian Macdonald has solid relationships with many journalists and editors.
Marian has years of experience as a writer and editor for business-to-business magazines including Supplier Woodworking, Furniture, Bedding and Flooring. She most recently was the founding editor of Promotional Products Magazine, a publication for the promotional products industry.
This intimate understanding of trade magazines offers a special insight into the needs of editors that helps maximise publication of media releases.
Her editorial skills are matched with the eye of a professional marketer. The principal of marketing communications consultancy
Firefly Marketing, Marian is also a graduate of Monash University with degrees in marketing and psychology.
"A media release that makes a return on your investment is like a master salesperson," she says. "The very best explain the benefit, back it up with fact and leave the reader compelled to find out more. A well-crafted release is a powerful marketing tool."
As part of her commitment to ongoing professional development and business ethics, Marian is a professional member of the
Australian Marketing Institute and
Public Relations Institute of Australia.