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WriteRelease Tips - Why

Five ways to use media releases to generate leads

Media releases are not just for the media. Tweak a well-written story into a direct mail piece, newsletter item and sales aid. You’ll stretch your marketing budget fur...

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Why a picture boosts the power of your press release

It's true that a picture tells a thousand words and editors often choose to publish a story with a picture over one without.

If your media release is really interesting and relevant to an industry publication, the editor might go to the trouble o...

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The power of a well written release

In trade and business publications, editorial and advertising are two very different mediums. And smart companies that are publicity savvy take advantage of both.

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