Five golden rules for new product media releases

A media release launching a new product is one of the most straightforward pieces of marketing communications to write but that doesn't mean it’s easy. Here, WriteRelease shares five golden rules for business-to-business new product releases.

Meaty media releases
Pack the new product release with facts rather than marketing hype and include the most important information at the beginning of the release. Busy people don't always read all the way to the bottom of an article and few will wade through puff while phones and deadlines compete for attention.

Explain why the new product will make the reader's job easier
Businesses buy products and services that make them more efficient and solve problems. Highlight the benefits as well as the features.

Prove product claims
Readers are understandably cynical, so back up your claims with key specifications or independent test results. 

The "when" and "where" of the product launch
Make it easy for readers to buy your product: make sure the press release includes details of when and how the product will be launched and where it will be available.

Picture it
Editors appreciate well-lit, high-resolution images of products set against very plain backgrounds. A professionally shot photograph boosts the media release’s chances of publication and the story’s appeal to readers.