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WriteRelease Tips - How
Five golden rules for new product media releases
A media release launching a new product is one of the most straightforward pieces of marketing communications to write but that doesn't mean it’s easy. Here, WriteRelease shares five golden rules for business-to-business new product releases.
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How writing media releases is different to brochures
Because a media release is destined to be published in a magazine or online publication, don’t use pronouns. Apart from the fact that readers won’t know who “we” are, editors will either need to rework your material or simply scrap it.
When...
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How many words to write in your media release
The perfect word count for a media release is easy: whatever the editor asks for. But when you plan to send your news release to a range of industry publications, there are some rules of thumb to follow.
If you have a particular publication or...
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How to write a new product release that sells
A new product release that sells does not start with a list of stand-out features like gigabytes of capacity – it starts with a simple statement that explains how the product will change the life of its buyer.
A compelling press release follo...
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How to get your release published intact
Good media releases use a style that is
similar to the publications they target. While it’s tempting to use
over-the-top words that make a product sound fantastic, ...
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